If you want media coverage, you have to understand how journalists think. Reporters and editors receive a constant flow of pitches. Most of them are deleted within seconds. Not because the businesses are terrible, but because the stories are weak, unclear, or irrelevant. If your goal is to see your brand featured in respected outlets, you need a story that makes sense for the media. Here are six things journalists look for before featuring your brand. READ ALSO: 9 Reasons Me

Public Relations, also known as PR, has been around for decades, but despite its lifespan, there are still a slew   of misconceptions...